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  • Writer's pictureElisabeth Nebster

How Back End Platform Can Increase Revenue (Pros & Cons of Diverse Solution Types)

George is a big eBay reseller of brand clothes. Now he works over his own website and wants to build a real-time connection with clients and convert potential ones with a cross-platform app. To manage growing demand, it must have: products’ listing synchronized with a website, product search, orders, and payment management, push notifications, automatic user login, and support chat. Of course, he wants the app to be low cost, easy to customize, and developed during a short time.

The growing number of challenges, real-time business meets influences the quality and speed of web development. With its increasing popularity in every field, eventually, every other digital business comes to an idea of app development. To face business threats and engage clients, a product should be designed accordingly. Since about 80% of app development is the backend, it should be the number one question to answer.

Backend Platform Business Benefits

The idea is clear, but it’s nothing without a well-constructed backend. Why it consumed to be the development essential point? And if so, which backend type to opt for?

What Is a Backend?

Just to make everything clear, let’s walk through a brief explanation.

Every web application comprises visible part ㅡ frontend (interface), and the hidden one ㅡ backend that runs most of the business rules.

What is Backend

Backend (aka back end development, back-end) refers to all the services behind the interface where you keep the data, file servers, cloud services, and make the changes on a website or app to process business logic.

The back end comprises:

Database (MySQL, MariaDB, etc.).

Backend Database

Programming language

Backend Programming language

2020 primary programming languages from


Backend Server

Top operating systems used for web app development.

In tandem with a frontend user interacts, the backend handles the behind-the-scenes functionality.

It could be as simple as just storing the static content that never changes based on your actions (such as your app).

The back end can also perform a system of features a real-time business needs to succeed today
  • Multi-tenant management;

  • Database management;

  • API endpoints;

  • Real-time cross-platform;

  • Open ID connect;

  • Data streaming processing, etc.

According to your business needs, there are two ways to create a backend:

  • Code a custom backend from scratch.

  • Backend platform (BaaS).

This choice defines the time to market, cost, flexibility, and scalability of the app development.

That’s why you’d be careful deciding on a backend solution to adopt.

BaaS Platform vs. Custom Backend. What and When to Choose

To understand how each of the backend solutions influences the development process and the quality of the final product, let’s see them in detail.

Backend as a service (BaaS or mBaaS) is ready backend stored in the cloud to fit most project types with a set of popular go-to functionality (messaging, analytics, push notifications, cloud storage, social integrations, etc.) developer only has to link with a product frontend via SDKs and APIs.

What are the key Backend as a service (BaaS or mBaaS) solutions advantages and where they fail?

BaaS Projects Examples

Example #1

Startup VantageBP is a service that prevents unauthorized usage of product brand names. It can identify points of brand counterfeits sales and eliminate them. In 2018 it needed to boost scalability to rapid growth. The company searched for an adaptable backend solution to increase the number of modules and integrate APIs in the short term. There was no time to order a custom backend because the company hurried to launch its platform. VantageBP used a BaaS Back4App product and focused on the front-end components. Using vendor software, the company was able to simplify the task of the internal IT team at several stages of business building.

Example #2

OMarketing is a small marketing company that specializes in keeping its customers' omnichannel approach. They are just starting a business. The number of back-office employees is 20. The company has linear internal processes. It gives all the complicated work for outsourcing. However, for a seamless internal operating, it needs a digital backend solution that:

  • can be obtained in a short time

  • will regulate elementary internal procedures

  • will not require permanent components changing and maintaining

BaaS is perfectly suitable for such an enterprise since it fully meets its requirements.

What Are the Key Custom Made Backend Solutions Advantages?

Custom Made Backend Solutions Examples

Example #1 POS software for the international chain of convenience stores was working under Point of Sale software development for 400 convenience stores. It's also a component of the backend system that processes transactions and transfers information about them to the tax authorities. Besides, this system can support the omnichannel approach of the enterprise and the harmonious interaction of all internal systems: ERP, marketing, loyalty, analytics, etc. The client has needed to build a contactless solution to minimize the number of staff mistakes. The speed of service provision was also core. The development resulted in POS software for more than 1000 sets of equipment.

It seamlessly integrates with in-store hardware and can manage it. The system actively and quickly interacts with marketing and loyalty ones to improve the customer experience and meet client demand in advance. The POS is highly scalable and capable of producing complex financial statements. The number of personnel mistakes was reduced by 15%. Due to a simple interface, the product is easy to maintain, and the Java-based code is simple-modifying following the company's wishes.

Example #2. Contact Centre for 27 mln Customers

The contact center is another component of the robust backend system that impacts the customer impression from interacting with the company. The contact center operating reflects the level of all backend systems connection. The customer turned to to create a solution for managing requests from 27 mln clients. The most core need was to increase the order processing speed and the level of upsells. The result not only satisfied the customer's desire but expanded the contact center employees' involvement in the marketing, logistics, analytics, finance, workflows.

The solution is equipped with an order management system that provides finalized order data in real-time to ERP and other systems. The one-stop-shop interface made the staff work efficiently. Now they don't need to switch between the countless amount of tabs. Thus, in this case, the backend solution can integrate with various components, provide them with data in real-time, and also perform a quick response to client requests.

Making a Smart Decision for Your Business

Most BaaS makes sense for companies that don’t have the time, money, and resources for a lengthy development. Custom back end takes too much time and money. What to choose, when you don’t want to sacrifice the competitive advantage to save money, however, you are still limited on time.

A solution is a tool with a BaaS development speed and custom backend flexibility like the backend fast-code platform. Loved by its development speed and architecture it provides business and developers with a wide range of tools focused on sustainable products' development.

Backen platform components

By using the XME platform you can customize your business case according to market requirements with full control over its performance and costs for a short time.

To fit any business needs offers:

Want to know how it can work for your business? Discover companies from Europe & USA already improved their backend to make business more efficient!


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